As the leading advocate for female consumers, WomenCertified Inc. is pleased to announce that Beth Larson, CFA of Evermay Wealth Management has received the Women’s Choice Award for Financial Advisors based on rigorous research, 17 objective criteria and additional points of reference that obtain feedback regarding the advisor’s service and practices.
The Women’s Choice Award is the only recognition program for well-qualified advisors who are committed to the women’s market and serving their female clients. Achieving this award reaffirms the commitment Beth has to extraordinary service in addressing the financial needs of women and their families. “As a wealth management firm, we take pride in understanding the unique challenges women face.”
Recent studies indicate the following in regards to women and their finances:
- Only 35 percent of women use a professional financial advisor, most (79 percent) doing so for retirement investment recommendations.**
- In the US, Women control about $11.2 trillion of the nation’s investable assets (39% of the country’s estimated $28.6 trillion of investable assets). Nearly half of that, is managed solely by women.***
- Fewer than two in 10 women feel “very prepared” to make wise financial decisions. Half indicate that they “need some help,” and one-third feel that they “need a lot of help.”****
ABOUT WOMEN’S CHOICE AWARD
The Women’s Choice Award Financial Advisor Program is based on 17 objective criteria associated with providing quality service to women clients such as credentials, experience and a favorable regulatory history, among other factors. Financial advisors do not pay a fee to be considered or placed on the final list of Women’s Choice Award® Financial Advisors, though they may have paid a fee to participate in the Women’s Choice Award Financial Advisor Marketing Program. WomenCertified Inc., home to the Women’s Choice Award, awards businesses, brands and services based on high recommendation ratings by female consumers. The Women’s Choice Award represents the collective voice of women so they can help each other identify businesses that deserve their loyalty and referrals. To learn more, visit www.womenschoiceaward.com.
**14th Annual Transamerica Retirement Survey of Workers (2014)
***Source: Harnessing the Power of the Purse, by the Center for Talent Innovation 2014
****Source: Financial Experience &Behaviors Among Women, 2010−2011 Prudential Research Study